That store alone clears nearly $500 million a year in sales. I recently stopped by the Apple store at Fifth Avenue in Manhattan (the one with the giant glass cube out front) to exchange a faulty iPhone, and was amazed by how psyched people were to be giving their money to Apple. Without having been privy to Microsoft’s plans, I still feel that way. My colleague Harry McCracken believes that a Microsoft store makes as much sense as a Procter & Gamble store.
Apple store stonestown software#
When Microsoft announced its intentions to open store, I wrote that selling software in retail stores should be about as successful as opening a video rental business in 2010 (and made a crack comparing its stores to Wasabi flavored ice cream). Porter is working with Microsoft’s Entertainment and Devices Division, but throwing an Xbox in a window doesn’t exactly replicate the shopping experience of the Apple store. Apple sells complete systems whereas, Microsoft primarily remains a software company.
The notion that a Microsoft store could succeed has faced skepticism. It placed David Porter, a new Microsoft corporate vice president and 25-year Wal-Mart veteran, as the executive in charge of its retail endeavors. Microsoft announced its intention to open retail stores in February. The software giant has designs to open many of its store in close proximity to its rival, according to reports. When Microsoft opens its retail stores this far, look no further than your local Apple store to find one. Posted by David Worthington on Jat 6:23 pm Munster says that this online jump should be more than enough to offset any losses at retail. This outperformed the entire e-commerce sector by three times. Analysis of Apple’s online store performance shows 39 percent year over year growth in sales. (Some of Apple’s partners were also offering much better discounts on Apple products than the company was, too…)īefore Redmond starts dancing in the streets, take this into account. However, it would be fair to note that Best Buy’s Apple “store-within-a-store” has expanded significantly and a few more Apple Stores have opened since last year. But according to Piper Jaffray Apple analyst Gene Munster, his research is showing that slowness at Apple Stores may have actually been the norm.Ībout 8.3 Macs per hour were sold at retail that day at stores visited by Munster’s team, well down from the 13 per hour rate last year. Some of us probably brushed this off as an isolated incident, as Apple really does not have a blockbuster product this holiday season to draw the crazed Black Friday masses in. As you can see, it shows a tale of two stores: the Mission Viejo Apple store practically barren while the Microsoft Store in that mall (yes, the one with the dancing employees) is buzzing with activity.
Microsofties could barely contain their glee when this video made the rounds of the Internet over the weekend.
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